Style Guides - Digital

Transitioned from printed to digital PDF style guides, evolving production processes to support a digital-focused creative workflow and the
distribution of creative assets across internal teams, partners, and licensees.

Oversaw and remained hands-on in the production of digital style guides, ensuring consistency, accuracy, and quality across all deliverables.

Produced, refined, and finalized a wide range of digital assets, ensuring files were user-friendly, brand-consistent, and optimized for both print and digital use.
Work included pattern repeats, color and graphic adjustments, resolution optimization, copy updates, image manipulation, and overall file cleanup. Built and finalized
guide layouts into polished PDF documents while maintaining brand integrity and IP requirements, including correct logo usage, legal line placement, character art
accuracy, and adherence to property guidelines.

Collaborated closely with Digital Asset Management to establish file organization standards, including naming conventions, version control, and asset optimization.
Partnered with Design and Management leads to coordinate schedules, allocate freelance resources, and ensure timely delivery of assets.

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